Naked Bits
Naked Bits is a curated line of adult puzzles I co-founded with designer Nicole Robinson, featuring images and stories from different decades that highlight the evolution of society's views on sexuality and nudity.
The concept started with a simple but provocative question: what happens when you pair the most innocent of pastimes with the most taboo of topics? From there we built everything from scratch — the name, the identity, the packaging system, the voice, and the strategy for how to bring it to market.
Together we led the creative direction and design end to end, sourcing imagery from archives and contemporary artists, writing all the copy, and designing packaging that could hold its own on a shelf while winking at what was inside. We launched on Kickstarter, where Naked Bits was featured as a Project We Love on the homepage.
Every issue is built around imagery that is spirited, compositionally compelling, and most importantly has a story to tell. Images and moments from different decades that open up conversation about how society’s views on sexuality, identity, and the body have evolved over time.
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We created a versatile brand for Naked Bits that could represent the various perspectives, decades, and stories it celebrates.
Naked Bits is
playful, but also sophisticated
progressive, but also approachable
quirky, but also familiar
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Naked Bits is community-backed. See our successful 2021 Kickstarter campaign.
We collaborated with Daly for comms and marketing, Haley Hennier for video, and Lucas Murray for music.
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Product design:
©2022 D&N Creative LLC / All Rights ReservedIssue 1 feature photo:
Bob Mizer and Athletic Model Guild courtesy of Bob Mizer Foundation and under license by Bob Mizer Foundation.Issue 2 feature photo:
Bob Mizer and Athletic Model Guild courtesy of Bob Mizer Foundation and under license by Bob Mizer Foundation.Issue 3 feature photo:
Shoog McDaniel / All Rights ReservedIssue 4 feature photo:
©2020 Anne Barlinckhoff / Artists Rights Society (ARS), New York / c/o Pictoright Amsterdam
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We built the Naked Bits social following from the ground up by sharing relevant history tidbits, cheeky messaging, product teasers, and one-of-a-kind birthday suit inspired giveaways.
Project credits
Creative direction, design, and product photography: Delta Murphy and Nicole Robinson, D&N Creative LLC
Feature photography by
Issue 1 and Issue 2: Images by Bob Mizer and Athletic Model Guild courtesy of Bob Mizer Foundation and under license by Bob Mizer Foundation.
Issue 3: Photo by Shoog McDaniel, All Rights Reserved
Issue 4: ©2020 Anne Barlinckhoff / Artists Rights Society (ARS), New York / c/o Pictoright Amsterdam
Kickstarter collaboration by
Project management: Daly
Video animation: Haley Hennier
Music and sound: Lucas Murray
Custom socks: APPRVL